Executive Leadership Workshops
Increase the return on your education investment and make the most of your time at Great Ideas by adding one or more Executive Leadership Workshops to your agenda.
Sunday, March 17
9:00 a.m.–12:00 p.m.
Discovering Emotional Motivators in Human-Centered Design
Emotions have become powerful influences in recruiting, engaging and retaining association members. Although members’ emotional connections to associations are inherently social, many associations remain steadfast in promoting value propositions that promise utilitarian benefits. For example, member discounts and professional certifications offer coveted benefits tied to ongoing financial sensitivities and professional development. However, other membership benefits, such as increasing self-esteem, sense of belonging or professional confidence can represent latent emotional drivers that are overlooked or misunderstood when conducting human-centered design research.
- Customize a framework that identifies the emotional motivators underlying association relationships, using structured thinking that answers “so what” questions when making strategic and tactical decisions.
- Review the emotional lexicon to select emotional responses that predict member retention.
- Identify the right subset of emotional connections that are likely to trigger the right emotional responses, with the right segment of association members.
Sylvia Long-Tolbert, PhD | Johns Hopkins University, Carey Business School
Sunday, March 17
9:00 a.m.–12:00 p.m.
The Weekly Innovator: A One-Week Problem Solving Journey
Design thinking calls for us to approach business problems with a new mindset, but how does "becoming a designer" work? Using a one-week timeline, attendees will explore the "5x5 Method"—a playbook to instill creative thinking, solve key business problems, and develop new ideas in short blasts of individual work and team collaboration. The result is a leaner, repeatable framework that allows the individual to perform better as the team develops the chemistry and culture needed to launch successful initiatives.
- Learn to adopt a "playbook" approach to creative problem solving, as opposed to a rigid process.
- Develop better ideas and individual creativity without ineffective brainstorming sessions.
- Improve team collaboration through "idea fitness" and critiquing the results of divergent thinking.
Greg Roth | The Idea Enthusiast LLC
Monday, March 18
Women Executives Forum: Embrace Curiosity as the Ultimate Competitive Advantage
When reaching the peak of their potential most companies lose their curiosity, instead becoming irrelevant to their customers and inhibiting potential growth. From how we develop blind spots about our business to the pitfalls of feeling like an expert, this thought-provoking and engaging program will reveal the smokescreens that can obscure imminent threats to long-term viability. Join best-selling author Diana Kander, to evaluate tried-and-true tactics to boost innovation, uncover customer needs, solve problems, create new value for customers, and increase employee engagement. Embrace curiosity to drive innovation and future-proof your organization.
- Discover the most innovative version of yourself and your association to remain competitive and relevant.
- Create a more innovative culture with less risk and more results.
- Avoid falling into the “expert trap” by determining potential pitfalls within your association.
Diana Kander | Director of Innovation Culture & Habits
The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the c-suite—and how men and women can take action to support gender equality. The series of workshops feature notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.
= Separate registration fee applies.