Social Media Labs
Sunday, March 7 from 2:45 - 4:00 p.m.
Social Media: From Failure to Fabulous
Explore the pitfalls and successes of using social media to promote your organization’s core mission. Determine how to select a technology platform that will successfully support your social media strategy and understand how your database can drive member interaction. Find out how one association failed at their social media efforts only to make a stronger comeback with a prosperous and profitable social media strategy.
David DeLorenzo, CTO, and
Steve Doran, MBA, director, membership and marketing, and
Jeff Shields, CAE SVP & chief planning officer, NACUBO
Sunday, March 7 from 4:30 - 5:45 p.m.
Create Online Communities that Support Your Organization's Mission
Need specific ideas on how to take your social media efforts to the next level? The next generation of social media tools enable members to not only connect with each other, but to stay current with their association's activities. Learn how the American Academy of Pediatrics leverages their AMS to create a tightly integrated online community that blends together all of their association's activities and increases engagement within the association.
Suzanne Carawan, VP, marketing & strategy, ThePort Network
Julie Raymond, manager, young physician initiatives, American Academy of Pediatrics
Monday, March 8 from 9:00 - 10:15 a.m.
Choose Your Own Social Media Adventure
There are many ways to implement social media. In this session you will have an opportunity to experiment through a fictional association to learn what works and what doesn’t. No matter what path you take you will find that your strategy must integrate all channels to connect and engage members.
Maggie McGary, social media & community specialist, American Speech-Language-Hearing Association
Lynn Morton, manager, marketing technologies, American Academy of Physician Assistants
Monday, March 8 from 10:45 a.m. - 12:00 p.m.
How to Generate New Revenue Through Social Media
Unable to figure out how to turn your social media strategies into real revenue for your organization? Take part in a discussion that showcases some of the best new, non-dues revenue ideas from social media and social networking activities. Listen to examples of how different associations have increased their portfolio of online advertising opportunities while growing member engagement and leveraging their chapters to generate revenue.
Andy Steggles COO & social strategist, Higher Logic, LLC
Monday, March 8 from 1:30 - 2:45 p.m.
Web 2.0: Legal Issues of Social Networking and Media Platforms
This session covers the legal issues that can arise when using Web 2.0 applications, including social networks, blogs, wikis, audio and video postings, and virtual trade shows. Learn how associations can protect themselves from liability by drafting clear employee guidelines, user agreements and disclaimers, and manage any resulting liability through the effective use of indemnification and insurance, among other strategies. Topic areas will include: defamation, harassment, and other accusations of bad behavior; fair use, copyright and trademark protection and infringement; antitrust concerns; and employment basics.
Jeffrey Tenenbaum, Esq. partner, Venable LLP
Monday, March 8 from 3:15 - 4:30 p.m.
Truth and Authenticity in the Digital Age
Authenticity is the latest buzzword in social media circles - but what does it really mean? Explore the complexities of truth, authenticity, and transparency at a number of levels. Learn how to manage both personal and professional identities in social media spaces, understand how demands for online authenticity can require internal changes to organizational structures, and explore the implications for your culture and brand identity.
Maddie Grant, CAE, chief social media strategist, SocialFish, LLC
Jamie Notter VP, organizational effectiveness, Management Solutions Plus, Inc.
Tuesday, March 9, 2010 from 10:00 - 11:15 a.m.
Associations on the Go
Increasingly, laptops are getting left behind in favor of lighter and more portable mobile devices. How can you be sure that you're not left behind when your members make the switch to using the mobile web as their primary means to connect? We'll share our experiences of deploying mobile sites and applications as well as an in depth case study of our 2009 Annual Meeting Hub - a mobile and full web tool that aggregated social media sites into one place. Hear the lessons learned as well as what worked and what didn't work so you can benefit from our experiences.
Amy Hissrich director, knowledge initiatives, and
Peter Hutchins, VP, knowledge initiatives, ASAE & The Center for Association Leadership
Tuesday, March 9 from 12:30 - 1:45 p.m.
From Dialing for Dollars to Tweetups & Twestivals: How Social Media Can Engage New Donors
Can social media and traditional events be combined to create locally-hosted events that engage an expanded community of potential donors? Discover how one charity used Twitter to create 200+ local events around the world that generated $250,000 in one day! Review current trends in Twestivals, Tweetups and other similar events, glean ideas from a new case "twestival" study, and learn 10 tips, techniques and lessons of Twitter-generated funding.
Steve Drake, MA president, Drake & Company
Tuesday, March 9, 2010 from 2:15 - 3:30 p.m.
Social Media Lab: What is a Social Media Manager?
What does it take for an association to become a social media success? The first generation of association “social media managers” are starting to find out—and create their own definitions of what such success looks like in the process. Based on an article from the November issue of Associations Now hear the results from three different social media managers who were interviewed to find out how their associations have defined their roles and what their first six months on the job have been like.
Todd Carpenter, social media manager, National Association of REALTORS
Maddie Grant, CAE, chief social media strategist, SocialFish, LLC
Maggie McGary, social media & community specialist, American Speech-Language-Hearing Association
