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Executive Leadership Workshops

Increase the return on your education investment and make the most of your time at Great Ideas by adding one or more Executive Leadership Workshops to your agenda.

Saturday, March 4

1:00–5:30 p.m.

Ultimate Power Skills & Team Building


Join this exciting, interactive, and fun workshop that will help take you and your team to the next level of awesome. We’re taking it to the streets and using gamification outside the classroom.  It’s not just about having fun, it’s about developing power skills—that mix of hard and soft intellectual skills, like active listening, leadership, communication, analytics, and administration competencies—while flooding your brain with the “feel good” chemicals that activate the learning centers in your brain! This helps with retention of new information, quicker thinking, increased creativity, improved complex analysis, and problem solving. In short, the perfect way to reset your thinking for the learning to come as you kick off your Great Ideas experience. You’ll meet new people and work closely together while honing your leadership skills in a playfully competitive atmosphere. Collaborate, learn, explore—and wear comfortable shoes.

  • Build deeper relationships and develop confidence
  • Practice out-of-the-box thinking and improve communication
  • Increase happiness at work and strengthen creativity

Ben Hoffman, CEO, CityHUNT

Sunday, March 5

8:30 a.m.–12:00 p.m.—The Versatility of Video to Drive Business Objectives


In-house or outsourced, video is rapidly becoming the media tool of choice as bandwidth continues to increase and video production costs decline. Video is engaging, persuasive, and ubiquitous, so more associations are adopting video as a primary method of communicating with members. The diversity of ways organizations can use video use cases is staggering—member recruitment, teaching and learning, conference promotions, product launches, content marketing, talent recruitment, PSAs—and most association are just scratching the surface. How do you determine which types of video you need and how to go about creating them? What about the emergence of live streaming on social platforms like Facebook and Periscope? At this intensive workshop, you’ll work through different types of video, determine type of video best for you needs, and walk out with a plan. Video is no longer an "up-and-coming" marketing tactic. It's here to stay, and it’s not just for marketing anymore.

  • Initiate conversations about how video fits into organizational strategy
  • Plan and produce short form videos for different uses
  • Understand and evaluate options for filming video content
  • Learn shot patterns that enhance post production options

Jim Wacksman, producer & CEO, Association Studios
James Loizou, vice president of video, Leading Authorities
Sabrina A. Kidwai, APR, CAE, senior manager, public relations, ASAE
Nelson Cuellar, learning specialist, educational video and multimedia, ASAE

Monday, March 6

5:00–7:00 p.m.

Putting Women’s Ideas to WorkAuthentic Ways to Hear and Be Heard?

Ruha Benjamin

Ruha Benjamin

Is there anything more fulfilling than shepherding your idea from ideation to creation to execution? For anyone, the journey can be filled with roadblocks, forks in the road, and the looming shadow of that elusive variable: good timing.  Meanwhile, in spite of the reality that the vast majority of professionals in associations are women, many association management professionals face gender-related challenges in getting their ideas heard, much less launched. Associations need to be innovative to succeed, and the most cost effective way of harnessing ideas is from your own employees. You cannot afford to miss out on the contributions—indeed, the great ideas—of these talented women. Join this workshop to explore the challenges of hearing and being heard. You’ll grow and strengthen your association by better understanding the role of voice, presentation, positioning, and bias in building and supporting your framework and pipeline for women-led intrapreneurship.

Ruha Benjamin, assistant professor, Princeton University
author, People's Science

ASAE Women Executives Forum hosted by our Strategic Partner:

Separate registration fee applies.