Best of Track - 2010 Great Ideas Conference

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Best of Track

Sunday, March 7 from 2:45 - 4:00 p.m.
Marketing, Membership, Sales: Whose Job Is It Anyway?
What if marketing and membership weren't separate silos? What if attracting and retaining members, even generating more attendance, were truly part of the culture, part of everyone's mindset and mission? Imagine everyone always on the lookout for ways to improve the members' experience and deliver on the promises made in promotion. . . without spending a boatload of money. With lots of creative ideas, examples, and tangible tools you will learn how to create better synergy and improve your bottom line.

Terri Langhans, COE

Sunday, March 7 from 4:30 - 5:45 p.m.
Speed Learning for Professional Development Specialists
Similar to speed dating, this session will have five twelve minute interactive sessions. Discuss effective practices for growing professional development programs, brainstorm practical techniques for professional development strategies, and more. Be sure to bring your best ideas and come
prepared to share.

Tony Ellis, CAE, director of education, National Association of College Stores
Bill Scott, CAE, director of education, The Obesity Society

Monday, March 8 from 9:00 - 10:15 a.m.
Making Your Voice Heard: How to Write Marketing Copy That Sells
Discover how to better reach your targeted audience, increase response rates to your next membership campaign and increase attendance at your next meeting! If you want to market more effectively to your members and prospects, this program is for you! Learn what you need to know about your target audience so you can create attention-grabbing marketing copy. Walk away with 20 ideas you can bring back and apply immediately to your next campaign.

Sheri Jacobs, CAE, president and chief strategist, Avenue M Group

Monday, March 8, from 1:30 - 2:45 p.m.
Putting People First: Improving Staff and Volunteer Happiness to Enhance Organizational Performance
These are rough times for many associations. As a leader, caring for the human/emotional needs of your staff and volunteers can go a long way toward keeping them focused on serving members and achieving your organization’s key strategic objectives. Explore some of the hallmarks of caring cultures and learn how the softer side of leadership can contribute to higher organizational performance. Walk away with dozens of concrete, inexpensive ways you can up the happiness quotient of staff and volunteers in spite of difficult times.

Jodie Slaughter, president & founding partner, McKinley Marketing, Inc.
Scott Steen, CAE, executive director, American Ceramic Society

Monday, March 8 from 3:15 - 4:30pm
Speak Like a Pro!
The ability to communicate with both professionalism and passion is a requirement for today's leader. In this energetic session, learn the tips and techniques you need to become a more dynamic and effective presenter. If you are not a professional speaker but like to present as if you are, then this session is for you!

Gary Rifkin, chief energizer, Encore Encore

Tuesday, March 9 from 10:00 - 11:15 a.m.
Emotional Eloquence - The Lost Language of Leadership
Emotional eloquence is a new facet of leadership development. Examine the eight core elements of emotional eloquence and improve morale and inspire confidence in your staff.

Doug Stevenson, CEO/president, Story Theater International

Tuesday, March 9 from 12:30 - 1:45 p.m.
How Emotionally Intelligent is Your Association?
Emotional Intelligence (EQ) has been gaining acceptance as a key driver of workplace performance. Explore how the American Association of Equine Practitioners used emotional intelligence tools to enhance the effectiveness of its senior management, staff, and board of directors. Learn how to assess your own organization's EQ and boost the emotional intelligence of your entire team.

Sally Baker, APR, director of public relations, American Association of Equine Practitioners
Tom Pierce, MBA, president, Pierce Management Development

Tuesday, March 9 from 2:15 - 3:30 p.m.
Build Your Practice By Partnering With Consultant Colleagues
Many consultants are solo practitioners and like it that way, but there is better business model that offers a way to diversify your client base and grow your practice. Examine the benefits and potential pitfalls of this approach, including how to successfully manage a project with multiple consultants. Find out how to identify colleagues with complementary skills, styles and expertise, and walk away with insight about bidding on larger, more complex projects and why this model offers greater value to your association clients.

Joanne Dunne, CAE, president, The Lyons Consulting Group, LLC
David Kushner, CAE, CMP, president, The Kushner Companies, LLC
Jill McCrory, ringleader, Leadership Outfitters Inc